In 2025, I began developing a new personal identity to better reflect how my design practice had evolved. My previous logotype used my full name, but over time I felt that it limited the flexibility of the identity and how it could be applied. I therefore simplified the wordmark to my surname, creating a more distinctive and recognisable foundation for my brand.

Alongside the new logomark and wordmark, I developed a visual system built around typography, motion, and digital interaction. This gave the identity greater flexibility across different applications while creating a more consistent expression of my approach to design.

This rebrand also gave me the opportunity to finally develop a portfolio website of my own. Built in Framer, the site brings the identity into a responsive digital environment, providing a dedicated platform for presenting my projects and logo designs.